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Home/Examples/Approval workflow

Approval workflow diagram

Read a complete campaign approval loop from brief to launch. Follow approval, requested changes, revision and resubmission in three visual styles.

Start a conversation

This original illustrative workflow follows a campaign from brief to measurement. The same relationships appear in product, editorial and blueprint layouts. The prepared examples show visual directions; they are not screenshots of a live generation session.

Illustrative campaign approval workflow in product style: brief, create assets, review, schedule, launch and measure; requested changes return through revision to assets.
Illustrative example · Campaign approval workflow

Read the complete loop

The main path is brief → create assets → brand review → schedule launch → go live → measure impact. The review has two outcomes. Approval continues toward launch. Requested changes go through a revision step and return to asset work for resubmission.

Measurement follows launch and produces learning. It is not a second approval gate. If your process includes a follow-up decision based on results, add that decision explicitly.

Preserve meaning while changing style

The three illustrations use different compositions and typography. Their structure remains the same: review still has two outcomes, revisions still return to the work and launch still precedes measurement. A style change should not silently remove the return arrow to make a layout cleaner.

Use a clear product-style view for a quick walkthrough, an editorial composition for a narrative handoff and a blueprint layout when tracing connections matters most.

Adapt the example to your team

Replace the activity labels and review criteria with your own. Decide who performs the review, whether rejection can be final and what counts as a completed revision. If multiple teams participate, convert the process to swimlanes.

Keep an unmodified version before changing the process so you can compare the new responsibilities and paths. The flowchart guide explains how to check decision exits and loops.

Illustrative campaign approval workflow in editorial style: brief, create assets, review, schedule, launch and measure; requested changes return through revision to assets.
Illustrative example · Campaign approval workflow
Illustrative campaign approval workflow in blueprint style: brief, create assets, review, schedule, launch and measure; requested changes return through revision to assets.
Illustrative example · Campaign approval workflow
Flowchart examplesFlowchartsSwimlane diagrams

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